Social Media Content That Keeps Customers Coming Back For More
Reach Social produce some of the most engaging social media posts all wrapped in high quality, best practice SEO.
Reach social have been around social media sales and marketing throughout the early days of the industry. We now have specialists in all marketing demographics relevant to excellent social media marketing campaigns.
We encourage top search engine rankings with most of our campaigns providing visibility on the first page of search engines for searches that you define the best way to move your product out to the customer.
Consolidated Marketing Strategies with Reach Social Media Connect Social Media and Google Search Engine Rankings in Tandem
Over a million Australians have joined social media in the past 12 months, according to a recent report by Hootsuite and We Are Social.
That means that nearly 84% of Australians are now active social media users, according to the Digital 2022 report - an increase of over 4% in 12 months. Time online has spiked, too (yes, even post-lockdown). Australians aged 16-64 now spend nearly two hours a day on social media. Facebook remains the most used social platform, followed by Facebook Messenger and Instagram.
Globally, 54.8% of the population is now ‘on the socials’ – that’s an amazing 4.62 billion people.
Social Media Really Does Matter For SEO Ranking
Clearly, social media has to be the cornerstone of any marketing-related digital strategy in Melbourne and across the country. That’s true whether you’re looking for Entertainment Marketing services in Melbourne, educational marketing services Australia Wide and elsewhere in Australia, or you’re a small local business with a very specific client base.
Social media posts and blogs are beginning to encroach on advertising as the most powerful tools to improve your reputation, demonstrate authenticity and get people talking about you.
More Than Traditional Advertising…
According to a 2020 report by Lyfe Marketing, 78% of consumers prefer getting to know a company via blogs and social media posts, rather than via advertising. And 70% of people believe that organisations providing custom content are more interested in building good relationships with them.
Traffic, Traffic, Traffic
While Google rankings are not directly impacted by your social media activity, they are affected by an increase in traffic on your website. This is why it’s more important than ever to make sure that your social media posts are not just about getting your brand out there, but are being used to drive people to your website - and keep them coming back.
The problem with providing authentic content is that it’s time-consuming. It also requires in-depth knowledge of what works in terms of promoting your brand, getting you seen and improving your SEO strategy - Melbourne businesses, and organisations across Australia, will generally benefit from some expert help with these complex tasks.
Get Strategic With Social Media
Social media content has to reflect your brand positioning, convince your audience that it’s genuine and honest, and incorporate certain key factors that capture the zeitgeist and increase sharing.
A good social media strategy integrates all areas of your brand marketing to ensure seamless messaging across every platform. Website design, of course, will impact the way you look. But it can also use the most up-to-date technology to make sure your audience sticks around and keeps on coming back. It can improve your search engine visibility and - most importantly - help to generate real commercial benefits.
Put a video on Youtube, and it may get a couple of likes and sink out of sight. But if it’s part of a careful, integrated social media strategy, it will link to your website, get clicked on via TikTok and go viral on Facebook and Twitter.
You need to know what type of content will drive traffic and social shares for your particular business: what combination of blogs, podcasts, infographics and videos will stimulate your audience?
Digital Marketing Melbourne - Strategists You Can Rely On
At Reach Social Media in Melbourne, we provide a fully integrated Digital Marketing strategy to improve your brand’s relevance, impact and online visibility.
Understanding what drives traffic through highly engaging content, and knowing how to boost your rankings through the very latest in SEO strategies means that we can provide a seamless service. One that ‘gets’ your brand and your audience, and adds the technical know-how to convert those viral posts into real, commercial impact.
Our Social Media Services in Melbourne include a full Social Media Marketing strategy to get you seen - and shared - on Facebook, Twitter, Instagram, TikTok and Pinterest. Reach SEO services Melbourne businesses can benefit from provide a tailor-made SEO strategy for your specific audience and sector, to help you rise above your competitors in the search engine results pages.
Reach provides expert services covering online marketing services in Melbourne, throughout Australia and internationally. We support the entertainment sector; we provide school marketing and education marketing services in Australia Wide, and we work with a wide range of SMEs in Australia and beyond. And for social media management Melbourne businesses and organisations will see real results from, look no further.
Contact Us
Contact Reach to find out how we can provide the best digital marketing strategy for you. We’ll create a package for your particular needs, your budget, and the level of involvement you’d prefer.
