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Here’s some of our favourite hints and tips for social media
Google Reviews contribute to local search ranking factors, helping businesses appear more prominently in search results.
Positive reviews build social proof, increasing trust in your business. Consumers are more likely to trust a company with many good reviews. Negative reviews, while not a great thing, can be turned into a positive if you respond appropriately. Customers appreciate honesty and accountability.
Reviews offer insights into what customers appreciate and what can be improved, allowing businesses to enhance services or products based on real feedback.
A high rating and number of reviews can make your business stand out in Google Search and Maps, leading to more clicks and traffic.
Positive reviews influence potential customers’ purchasing decisions, leading to higher conversion rates.
Engaging with reviews allows businesses to showcase excellent customer service and respond to issues, maintaining a strong public image.
Reviews encourage more people to interact with your brand, providing another avenue for customer communication. While leaving a review, or reading reviews, your clients may then start chatting through google messaging or click on your website while they’re there. (always think BIG PICTURE)
Google Reviews are a free way to promote your business, generating organic marketing through word-of-mouth.
Google shows star ratings in search snippets, which makes your listing more eye-catching and informative.
Responding to reviews shows customers that their opinions matter, fostering long-term loyalty.
Businesses with a higher volume of positive reviews tend to perform better than competitors with fewer reviews.
Reviews highlight customer preferences and patterns, which can help in refining marketing strategies and targeting the right audience.
Reviews offer first-hand insights from other customers, providing a more authentic perspective on a business, product, or service.
Reviews help potential customers make educated decisions by understanding others’ experiences. Work hard at providing the best customer service possible.
Consumers appreciate businesses that display reviews openly, reflecting honesty and openness.
Google Reviews creates a sense of community where users can share their experiences and opinions, helping others.
Reviews make comparing similar businesses or products simple based on customer satisfaction.
When consumers leave negative reviews, they can directly influence a business’s effort to improve its services or products.
Positive reviews boost consumer confidence in the legitimacy and quality of a business before making a purchase.
Overall, Google Reviews offer a win-win situation for both businesses and customers by enhancing trust, transparency, and business visibility while helping consumers make well-informed and comfortable choices.
Now, THIS IS IMPORTANT so keep reading!! How many emails, messages, texts, etc, have you received offering ‘special rates’ to purchase positive reviews? DO NOT DO THIS!! Never buy reviews. Never buy likes. Never buy followers.
Google has eyes in the back of its head, and your customers will soon figure out what’s what. Be authentic. Do good. Work hard. If you spend money, spend it on spreading your excellent services and products – Social Media, Meta Ads, SEO, Google Ads, and an exceptional website.
Reach out to get your good reviews out there!
Organic reach on Facebook continues to decline, with the average post reaching about 5.2% of a page’s followers, with variations depending on post type, content quality, and engagement. The more engagement, the better your reach. Interactive content and engaging videos are recommended, but many brands still see reduced visibility without paid promotion.
Organic reach on Instagram is higher than on Facebook, though it’s also declining. It averages around 10% of a brand’s followers. So, if you have 3000 page followers, your post will land in only 300 feeds. There’s no guarantee your followers will see or stop scrolling long enough to see the post. Instagram prioritizes posts that receive quick engagement, meaning posts with more likes, comments, shares, and saves tend to reach a wider audience. Reels enjoy the highest organic reach as Instagram pushes its short-form video content to compete with TikTok.
Spend time on your content. Engage a professional if you can’t or don’t have the know-how. It’s important to know, though, that even agencies need time to learn what grabs your audience’s attention, and we need time to create engaging content. We know expectations are high when investing in an agency, but creating great, eye-catching, engaging, authentic, original content takes time. Can we churn out the same templates as your competitors in record time? We can. But is that what you really want?
The Key to Boosting Your Online Visibility is paid ads. Don’t wait for your audience to come to you. In today’s competitive digital landscape, businesses face increasing challenges when reaching their target audiences organically on platforms like Facebook and Instagram. Meta’s evolving algorithms have made organic reach more difficult, leaving businesses struggling to connect with their followers. This is where Meta Ads come in as a crucial tool to amplify your brand’s visibility and engagement. FIND YOUR IDEAL AUDIENCE. GO TO WHERE THEY LIVE!
Over the years, Facebook and Instagram have shifted focus toward paid advertising, reducing the visibility of organic content. Brands relying solely on organic posts find it difficult to make an impact:
With Facebook’s organic reach averaging just 5.2% of a page’s followers, we know now the majority of your audience is not seeing your content. As mentioned above, Instagram’s organic reach fares slightly better but still only reaches 10% of your followers, and that percentage is decreasing with every algorithm update. As businesses face these realities, it becomes essential to integrate Meta Ads into their marketing strategy. Here’s why:
Businesses that integrate Meta Ads into their marketing efforts typically experience improved brand recognition, increased traffic, and higher conversion rates. By supplementing organic strategies with paid advertising, you maximize your chances of success in a highly competitive social media environment.
While many think a Facebook or Instagram post is enough and expect agencies to increase your audience, business and sales organic reach on Facebook and Instagram continues to decline is unrealistic. Your social media will simply be a landing page for someone who looks for you if recommended or follows you and wants to catch up with your business if they are looking for something in particular. Meta Ads offer businesses a scalable and robust solution to connect with their audience, drive engagement, and increase revenue. Ignoring Meta Ads in 2024 is no longer an option if you want to stay ahead of the competition, nor is allocating only a small budget. Speak to us about your business and what it will take to set up your social media as a powerful marketing tool.
The battle between Google Ads and SEO has been a long one. Lack of understanding, lack of results or advice from others muddies the water for both. Here’s the plain and simple facts:
How it Works: You pay to have your website show up in the top positions of Google search results for specific keywords. Every time someone clicks on your ad, you pay a fee (hence, “pay-per-click”).
Speed: Google Ads provide instant results. Your website can start appearing in the top positions as soon as you launch the campaign.
Control: You have control over which keywords trigger your ads, how much you’re willing to pay, and who sees them (targeting by location, demographics, etc.).
Placement: Ads are typically marked as “Sponsored” and appear at the top or bottom of the search results page.
Cost: You pay for each click, and costs can add up, especially in competitive industries.
How it Works: SEO focuses on optimizing your website to naturally rank higher in Google’s organic (non-paid) search results by improving content, keywords, site structure, and backlinks.
Speed: SEO is a long-term strategy. It takes time to see significant results, as it involves improving the overall quality and relevance of your site.
Longevity: Once you achieve a high rank through SEO, you can maintain that position for a longer period without ongoing payment (unlike PPC).
Credibility: Organic search results are often seen as more credible by users since they’re not marked as “Sponsored.”
Cost: While SEO efforts (like hiring an SEO expert) have costs, you do not pay for each visitor who clicks on your site, making it more cost-effective over the long term.
Using both Google Ads and SEO together can be powerful. Google Ads can drive immediate traffic while your SEO strategy builds over time. This way, you cover both short-term and long-term goals for your business.
With Kudo (our preferred and powerful platform) SEO, you can strengthen your website’s SEO foundation while considering Google Ads to boost visibility faster. Add to this powerful and targeted Meta ads …. we’ve got you covered. 𝐼𝑡’𝑠 𝑒𝑎𝑠𝑦 𝑡𝑜 𝑏𝑒 𝑠𝑒𝑒𝑛
Do you want to be seen on Google? Call now for a combined and all-inclusive package.
