Who is your audience? Who is that perfect person you want to sell your product or service to? Where do you direct your marketing efforts? Who do ‘you’ want to work with?

Whether you know them as targets, avatars, primary market, perfect client, audience, consumer, reader, follower, market, they are there waiting and willing to receive a bright and shiny advert or interesting post from you.

Gone are the days we run our eyes over advertisements in the paper, stopping only at the ad that catches our eye or looking for something we need. We are now sent ads. Ads targeted to us because, according to Google, Facebook, Instagram, Twitter… wherever you live in this digital age, our searches tell the platforms what we to see them. If, and only if, as the marketer, you, chose the right audience.

You want to reach the person who wants to do business with you … is ready to invest their money with you. And the huge plus is they are easy to deal with and will happily and consistently tell others about your amazing product or services! You appeal to this person and they appeal to you. THEY APPRECIATE YOU. And you appreciate them.

So for those who are unsure who their ‘perfect client’ is, here are some questions to consider to help you establish who that ‘perfect person’ is so you can start directing your marketing efforts and dollars their way. While you’re answering these questions, imagine your best client. Close your eyes, and listen to them, describe them, if you don’t already, get to know them.

Top Ten Questions to finding your perfect Client.

1. Where does your ideal client live? Are they overseas? Another state in Australia? In your own and neighbouring suburb?
2. How old is your perfect client? 
3. What is their job role?
4. What’s their education? Do they study now?
5.  What are their interests? Hobbies? What do they talk about?
6. What is this person’s lifestyle?
7. What are this person’s believes? Religion? Spiritual beliefs?
8. Why does this person purchase your product or service? Very important, given most people buy from the ‘why’.
9. Why do they buy off you and not your competitor? Another important one which may tell you why you stand out? (Your point of difference)
10. What is your relationship with this person?

Why is this person your preferred client? An important question if you have not been able to answer much of 1 – 9, because let’s face it, sometimes we don’t know a lot about our clients… which leads me to another point…. get to know them….

You don’t need a ten-page report about each client, nor do you in most cases need a professional to help you to identify your Perfect Client. All you need to do is know is who they are and why they need you or your product.

Once you have determined who your perfect client(s) is, here’s how you can reach them through Social Media. 

1. Speak to this person when writing your posts. Envisage them in your mind and have a conversation. What would they want to know? What product or service are you selling this person? If they were in your shop or office, what would your conversation be about? Talk to this person in the language you normally would. (I don’t mean swearing) For example., to a 25-year-old first home buyer, don’t speak to them as if they are a 65-year-old long-term investor. They won’t understand you (your terminology), nor will you hold their interest.
2. Select images that will attract this person… your ‘perfect client’. What will stop them from scrolling down to other posts?  What do they want to see and what have they been attracted to in the past?  Again, a brand new home or young homeowners for the 25-year-old first home buyer rather than a guy standing in front of a 30 story building holding a briefcase. This may be their long-term dream but what are you selling today?
3. Describe your ‘perfect client’ when boosting a post or setting up your ad or promoting your page.  You will be given options for demographics. Where do they live? What are their interests? What is their job role or title? How old are they? Again, imagine your ideal client. You can move broader in your description, but if they are only in, say Box Hill, don’t choose Australia as a location option. Targeting a first home buyer? There are plenty of much older first timers, but if you want to help young people, target 21- 35, or even 18-year-olds if you want to attract them to start building a relationship with them and perhaps start off with a car… or run two promotions or even three to include the older first time generation.

Contact me and we can talk through establishing your ‘perfect client’ and how to Reach them with your social media and increase sales with the person you love to work with.