Instagram Marketing Just Got a Makeover
Starting July 10, 2025, public posts from Instagram professional accounts, including business and creator profiles, will be indexed by Google and other search engines. That means your reels, carousels, photos, and videos may now appear in organic search results. For marketers, this update turns Instagram into a much more powerful content discovery tool, reaching beyond […]
Threads Begins Testing Ads
Meta is expanding its advertising reach with Threads, its micro-blogging platform launched in July 2023. With over 300 million monthly active users, Threads is now testing image ads in the U.S. and Japan. This move signals new opportunities for businesses to engage audiences on a rapidly growing platform. At Reach Marketing Group (RMG) , we […]
Shopping on Facebook and Instagram
Meta has introduced several exciting advertising tools to enhance campaign performance and provide businesses with more creative opportunities. One of the standout formats, already popular on Instagram, is Collection Ads, now being tested on Facebook Reels. This ad format is designed to simplify the journey from discovery to purchase, providing an engaging and frictionless shopping […]
High numbers or the right numbers?
I’ve written before about the numbers game played throughout social media. We have a high need to attract large numbers of followers on our pages. Having a huge amount of followers on our page looks great, and is great for organic post reach, but are our followers the ‘right’ follower? Will they further enhance your […]
The Numbers Game
A few weeks ago I thought I had received a notification that a business I know had liked my Instagram account. A day or two later this business followed my clients Instagram accounts. I thought I was going a little crazy when a week later they followed all of the accounts again. This peaked my […]
Bull’s Eye
Who is your audience? Who is that perfect person you want to sell your product or service to? Where do you direct your marketing efforts? Who do ‘you’ want to work with? Whether you know them as targets, avatars, primary market, perfect client, audience, consumer, reader, follower, market, they are there waiting and willing to […]
Eye Catcher
Once upon a time, there was a shoe shop. They showed their wares on Facebook. Then there was another, who also showed their wares on Facebook. Then another, and another, and another…. So what do I do if I’m not in the market for shoes? I scroll down to the next post. But one day, one […]
Don’t become a victim of Facebook Hoaxes or Hackers
Don’t become a victim of Facebook Hoaxes or Hackers Facebook users are being hacked daily, sometimes repeatedly. By now you would have seen the following statements: “I’ve has been hacked. Don’t accept the friend request from me.” You may have been tagged in a friend’s posts including an article about the latest get rich quick […]
Will you marry me?
When posting on your business page, it’s tempting to post the first thing that comes to mind, a photo you took in passing, a funny meme or quote you found on someone else’s page …. and I get it. You’re busy. You’re doing what has to be done to run your business, as well as […]
A Picture Is Worth A Thousand Words
A Picture is worth a thousand words We’ve all heard this phrase. We might have used it. “A picture is worth a thousand words”. Do we remember this when posting an image on our social media pages? Having worked with photographers for a while, I picked up some of their picky habits when looking at […]