The battle between Google Ads and SEO has been a long one. Lack of understanding, results, or advice from others muddies the water for both. Here are the plain and simple facts.
Google Ads and SEO are both strategies to increase the visibility of your website, but they work in different ways:
Google ADS (Pay-Per-Click or PPC)
How it Works: You pay to have your website show up in the top positions of Google search results for specific keywords. Every time someone clicks on your ad, you pay a fee (hence, “pay-per-click”).
Speed: Google Ads provide instant results. Your website can start appearing in the top positions as soon as you launch the campaign.
Control: You have control over which keywords trigger your ads, how much you’re willing to pay, and who sees them (targeting by location, demographics, etc.).
Placement: Ads are typically marked as “Sponsored” and appear at the top or bottom of the search results page.
Cost: You pay for each click, and costs can add up, especially in competitive industries.
SEO (Search Engine Optimization)
How it Works: SEO focuses on optimizing your website to naturally rank higher in Google’s organic (non-paid) search results by improving content, keywords, site structure, and backlinks.
Speed:Β SEO is a long-term strategy. It takes time to see significant results, as it involves improving the overall quality and relevance of your site.
Longevity: Once you achieve a high rank through SEO, you can maintain that position for a longer period without ongoing payment (unlike PPC).
Credibility: Organic search results are often seen as more credible by users since they’re not marked as “Sponsored.”
Cost: While SEO efforts (like hiring an SEO expert) have costs, you do not pay for each visitor who clicks on your site, making it more cost-effective over the long term.
Benefits of Both
Google ADS:
- Immediate visibility and traffic.
- Highly targeted ads, perfect for promoting time-sensitive offers or new products.
- You can easily measure results and adjust your strategy quickly.
SEO (SEARCH ENGINE OPTIMISATION)
- Sustainable long-term traffic.
- Builds trust and authority over time.
- More cost-effective in the long run.
Combining Both
Using both Google Ads and SEO together can be powerful. Google Ads can drive immediate traffic while your SEO strategy builds over time. This way, you cover both short-term and long-term goals for your business.
With Kudo (our preferred and powerful platform) SEO, you can strengthen your website’s SEO foundation while considering Google Ads to boost visibility faster.Β Add to this powerful and targeted Meta ads …. Β we’ve got you covered. πΌπ‘’π πππ π¦ π‘π ππ π πππ
Do you want to be seen on Google?Β Call now for a combined and all-inclusive package.
