Good Content Counts Towards Your Google Ranking
Broadly speaking, Google rewards websites that are built for ease of navigation; that have lots of links and backlinks to and from the site; that have a good reputation, and highly relevant content. Gone are the days of ‘keyword stuffing’ - sticking in as many relevant words and search terms as possible. Google bots crawl sites and give good ranking scores for those that have well-constructed content. There are plenty of other factors that affect your website’s ranking - including the amount of traffic that hits your site, and how long your users stick around and join your online community.
Social Media Drives Traffic To Your Website
So, what does this have to do with social media? Well, it’s all about the traffic. When you share a post, your audience amplifies the content by sharing it further. This means you increase visibility, improve traffic, and generate backlinks. These signals notify Google that your site content is credible, which can indirectly improve your search rankings making it easier for your prospective clients to find you when they are ready to buy or use your services.
Making Social Media Work For You
As part of your digital strategy for Melbourne, targeted social media to ensure good SEO requires some specialised content curation. It’s not just about putting lots of great posts on Insta or uploading the most entertaining video to TikTok. It’s not just about writing engaging blogs or recording interesting podcasts. The aim of the game is to generate traffic to your website – and ensure that your site is fully optimised to keep that traffic - your online community staying around and coming back to continue to purchase from your website. The reward: creeping up the hit parade of Google’s rankings. Expert social media services in Melbourne can help local, national and international businesses and organisations achieve that goal.
Why Reach?
At Reach Social Media, Melbourne, our expertise in SEO ensures that we can offer an integrated social media content package ensuring you are found on all social and google platforms. One that doesn’t just improve your visibility and brand impact across Facebook, Tiktok, Youtube, Twitter and Pinterest, but actually pushes your website up the rankings on Google.
Our blog writers and social media content producers ensure that every post links to your website, and generates backlinks out to highly relevant, industry-specific websites. With Reach’s expertise in SEO, we ensure that your site is ready to wow the Google bots as soon as the increased traffic hits your URL.
We have proven experience in social media management, online marketing services and SEO services in Melbourne. We work with clients in the entertainment sector, in schools and education, and SMEs – in Melbourne, throughout Australia and internationally.
Looking for expert help with entertainment marketing? School marketing and education marketing for Melbourne and across the country? Contact Reach here to find out more about how we integrate social media marketing in Melbourne (including Facebook, Twitter, Instagram, TikTok and Pinterest) with a targeted SEO strategy that will help boost your business.