The world of digital advertising is evolving rapidly, with artificial intelligence (AI) leading the charge. Meta’s latest innovation is a game-changer: new AI tools for Facebook and Instagram that enable advertisers to animate static images and expand video borders. These tools not only create visually engaging content but also open doors to fresh storytelling opportunities.

At RSM, we understand the importance of staying ahead in the ever-changing digital marketing landscape. As Meta revolutionizes the ad creation process, we’re here to help businesses like yours harness these cutting-edge tools to elevate your marketing strategy.

What Are Meta’s AI Video Editing Tools?

Meta’s new AI-powered tools take advertising creativity to the next level by transforming ordinary images and videos into captivating, dynamic content. Here’s what these tools can do:

Animate Still Images:

Advertisers can upload a static image, and Meta’s AI generates animations that bring the image to life. For example, floating strawberries in the background of a still photo create a subtle, eye-catching effect.

Expand Video Borders:

Using AI to generate unseen pixels, this tool allows advertisers to enlarge a video’s dimensions, similar to how AI tools expand image backgrounds. This ensures ads fit better in full-screen formats and stand out in users’ feeds.

Integrated Full-Screen Video Ads:

These AI-enhanced ads will also appear in Meta’s upcoming full-screen video tab on Facebook, ensuring maximum visibility and engagement.

Why AI Video Tools Matter for Businesses

In an era where attention spans are short and competition is fierce, businesses must capture their audience’s interest quickly. AI-enhanced video tools provide significant advantages:

Enhanced Creativity: Transforming static images into dynamic videos helps brands create visually rich ads without extensive production resources.

Cost Efficiency: These tools reduce the need for complex video shoots, making high-quality advertising more accessible for small and medium-sized businesses.

Higher Engagement: Dynamic content outperforms static visuals, drawing more attention and driving better click-through rates.

Platform Optimization: Expanded video borders and full-screen capabilities ensure ads are optimized for Meta’s evolving platforms.

Why This Matters Now

AI-powered advertising isn’t just the future; it’s happening now. As platforms like Amazon and TikTok also adopt AI-driven ad tools, businesses that embrace these innovations early will gain a competitive edge. At RSM, we’re committed to helping you stay ahead of the curve, leveraging the latest technology to connect with your audience in meaningful ways.

Ready to Transform Your Advertising?

Meta’s AI tools are redefining how businesses create and deliver content. Whether you’re looking to increase engagement, boost conversions, or simply stand out in a crowded market, RSM can help you make the most of these game-changing innovations.

Let’s work together to turn your vision into reality. Contact us today to have your ads noticed!