Why Local Businesses Need YouTube

Millions of people turn to YouTube every year to discover local businesses, from restaurants to service providers. If your business isn’t leveraging video, you’re missing a huge opportunity. A YouTube channel helps you showcase your brand, engage with customers, and improve your visibility on Google Search and Maps. Even better, linking your YouTube channel to your Google Business Profile strengthens your online presence, making it easier for potential customers to find you.

How to Use YouTube Effectively

You don’t need to be a video expert to succeed on YouTube. Follow these best practices to maximize your reach and engagement:

• Complete Your Channel Profile: Ensure your channel includes your website, location, business type, and logo for a professional and trustworthy presence.
• Utilize Playlists: Organize videos into playlists like “Customer Testimonials” or “Behind the Scenes” to make content easy to find.
• Mix Short & Long Videos: Use short-form videos (YouTube Shorts) for quick engagement and longer videos for in-depth storytelling.
• Post Consistently: Regular uploads help maintain audience interest and boost visibility in YouTube’s algorithm.
• Use Live & Community Features: Engage directly with viewers through live streams and the Community tab for updates and promotions.

Boost Local Visibility with Video SEO

Want your videos to show up in local searches? Geo-tag your videos so they appear in relevant search results in your area. Optimize titles, descriptions, and tags with location-based keywords like “Best Pizza in Chicago” or “Dallas Plumbing Services.” This simple step helps attract more local customers.

Getting Started on YouTube

Creating a YouTube channel is easy:

1. Go to YouTube.
2. Click Sign In (top right) and select Create Account.
3. Choose For Work or My Business and follow the setup instructions.
4. Be sure to upload great graphics, images and videos to share how unique, professional and vital your business or entertainment is. 

Once your channel is live, start uploading content that highlights your business’s unique offerings and customer experience.

How RSM Helps Businesses Grow on YouTube

At RSM, we help businesses maximize their online presence through digital marketing and social media strategy. Managing multiple business accounts can be time-consuming, which is why we use tools like Birdeye to streamline content scheduling, review management, and social media posting. Don’t forget a powerful SEO campaign to help your YouTube channel to be seen by the right people.  Whether you need help setting up your YouTube channel or managing your digital strategy, RSM has the expertise to help you succeed.

Ready to grow your business with YouTube? Contact RSM today for expert social media management and marketing solutions!